Developing a digital strategy involves the identification of opportunities across digital and defining the execution plan to take advantage of those opportunities. Setting clear goals and selecting measurable KPI’s are the most crucial element of any strategy.

Our experience working on digital strategies across a broad range of clients has given us the experience to plan a strategy that will generate the best possible return on your budget.

Our digital strategy includes

• Detailed analysis of the competitive landscape;
• Identify target audience demographic;
• Review brand positioning;
• Identification of audience engagement opportunities;
• Selection of marketing channels;
• Planning media activity;
• Identify the KPI’s by which success can be measured;
• Timing and budgets;